Saturday night, earning $10,000 for making it out of the chute atop Deja Blu.
The ride lasted 1.5 seconds before Ochocinco was bucked off with no apparent injury.
Ochocinco, who wore a helmet and a standard protective vest, fell 6.5 seconds short of the time needed to win a new Ford truck and to earn the right to rename the bull after Cincinnati Bengals coach Marvin Lewis.